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Applebee's Adds Virtual Flavor
Published on .
With his new Huge Flavor menu at Applebee's, celebrity chef Tyler Florence is eatin' good in the neighborhood—a neighborhood that now includes the web. Created by Draft FCB's interactive group in Chicago, the Huge Flavor microsite features a virtual version of Florence's kitchen, in which the Food Network star invites visitors to explore his Applebee's menu and sample videos that delve into the ingredients and influences behind each of the four signature dishes.