×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Aquafina Resolves to Entertain With Short Films

Published on .

Aquafina
Aquafina "Resolutions on Film"
Why bother sticking to your New Year resolutions when it's so much easier to laugh at others as they struggle to keep theirs? Those who agree with that sadistic philosophy can do just that—for the first 11 days of the year, at least—thanks to Aquafina's "Resolutions on Film" website created by Tribal DDB Dallas and Los Angeles-based production company Subliminal. Visitors to the site were encouraged to submit their own personal resolutions, and ten pledges were chosen to be turned into highly-entertaining short films directed by a selection of up-and-coming talents plucked from the advertising, film and television industries. One film will be unveiled each day from January 2-11, after which you'll have to get off your couch and find your own motivation.
Most Popular
In this article: