Audi Enters Alternate Reality with "The Art of the Heist"

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Audi "Stolen"
Following Sharp and Microsoft, among others, Audi is the latest marketer to sponsor a so-called "alternate reality game" or "ARG" -- this time in pursuit of a stolen 2006 A3.

According to the narrative outlined in a TV spot from Audi agency McKinney + Silver and on a page on Audi's official site, the game, dubbed "The Art of the Heist," centers around recovering an A3 that was allegedly stolen from a dealership earlier this year. Viewers who take up the chase are directed to websites such as and in search of clues. Here's a guide to what's happened so far.

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