As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Bartle Bogle Hegarty continues the Axe tradition of aiding young men with hook up instruction and broad guarantees of female attention with its latest web offering BoostYourESP.com. Though not the traditional Extra Sensory Perception, the fragrance player promises users a gain in Extra "Sexual" Perception by using its new Boost shower gel. Disguised as an informercial-on-the-interweb for "author" The Amazing Mack and his book "The Amazing Secrets of Extra Sexual Perception" the site assures us that "today is the first day of your hook-up future!"
You can actually order a free copy of the book, as well as get other freebies like ESP ringtones, buddy icons and wallpaper. There's also a game for you to test your ESP by deciding which one of five fetching nubiles desires you the most. It's all very manly and probably smells alright, too. Just so you know, the swami headgear is not for sale.