As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
The magic number for Beck's Vier is four—as in four natural ingredients to brew the imported lager, and four chairs in a row to score points in the Tetris-based advergame designed to promote it. The familiar multi-color blocks of the classic Nintendo Game Boy title have been replaced by orange and green furniture in Beck's online version. So what if the beer and the game have absolutely nothing in common other than the number four? The prospect of drunken Tetris tournaments alone is worth the price of an overpriced bottle.