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The timeless qualities of a well-groomed mustache are coming to fast food fans, courtesy of a new set of BK spots and the "Pet Mustache" website, promoting the Western Whopper sandwich. While we've seen the trope of food growing hair before (check out Domino's "Mustache" out of JWT/New York from earlier this year), Crispin, Porter + Bogusky does the BK work with zany cowboy flair. We're most excited about Petmustache.com, though, where you can craft any sort of lip dressing you want, wax it, clip it, apply tonic to make it longer and finally animate it and send a singing telegram to a friend. "All you need to do is eat a Western Whopper," croons the now-hirsute image, "And it brings out that inner cowboy in you."