Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

British Airways Teaches Tennis Etiquette

Published on .

British Airways
British Airways "Wimbledon Etiquette"
When in London, do as the Londoners do. The axiom applies to visitors to the British capital in general, but holds especially true for spectators at Wimbledon. To avoid being labeled as an ignorant American tourist, those planning to cross the pond to take in the venerable tennis tournament are encouraged to educate themselves through Agency.com's latest online campaign for British Airways. The "Wimbledon Etiquette" guide expands on the successful "Brit-Speak" campaign—which provided travelers with a dictionary filled with translations of popular British phrases—with a series of animated etiquette tips that illuminate the concept of debenture tickets, the recipe for a Pimm's Cup, and why "the wave" is not an appropriate expression of excitement for tennis fans.
Most Popular
In this article: