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Skateboarders know a thing or two about being extreme—which makes them the perfect pitchmen for Bubblicious Bursts, a new gum that packs an extreme burst of liquid flavor in every piece. Playing off the TV spot (which depicts a gum-chewing skater on a suburban street as pink Bubblicious-ness splatters his surroundings), Toronto-based marketing firm Youthography created a website that recreates the spot's setting and lets visitors set off the flavor explosion themselves before entering the site. Exclusive "making of the spot" material can be accessed after entering an online contest—the grand prize includes a trip to the West 49 Canadian Open skate event, as well gear from DC Shoes, a West 49 skateboard and a Nintendo DS.