As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Say hello to Bud Light's newest pitchman—if you've got the guts. Stuntman extraordinaire Ted Ferguson certainly has plenty of those, and the slightly out-of-shape professional thrill seeker proves it in a series of cheeky TV spots and a micro site that goes "Under the Helmet" for an in-depth look at what makes Ted tick. Fueled by a thirst for the famous light beer, Ted puts his body on the line in the TV spots, performing such death-defying stunts as listening to his girlfriend or staying in the office two minutes past 5:00 on a Friday. And if that isn't treacherous enough for you, the site is stocked with a series of six longer webisodes that detail the life and times of Bud Light's helmet-donning daredevil.