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The Buckin' Chicken makes way for the Huckin' Chicken, the latest incarnation of Crispin, Porter + Bogusky's fowl fetish—this one with a penchant for extreme sports. In the latest online campaign for Burger King, the Huckin' Chicken performs a series of increasingly daring motorbike stunts that get more death-defying as more and more visitors swarm to the website. Each new level reached on the Sick-Air-Meter unlocks another video featuring a sick new trick—like the "tailwhip" or "no hands aerial"—with the ultimate goal being one million site visits. Once that plateau is reached, the Huckin' Chicken will lay his beak on the line for a new extreme world record.