Best Buy Promotes Sedentary Living

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Best Buy "Slothmore Institute"
From the in-house advertising department at Best Buy comes this viral effort promoting the Slothmore Institute, an organization founded by one Harvey Funkel, dedicated to "enabling greatness through sedentary living." And the Institute is very serious about laziness. It offers "Stay In! Solutions," "Unmotivational Speakers," and a lax attitude toward correspondence. "Try and Contact Us," the page suggests.

The payoff is a banner that drives viewers to www.testdrive.bestbuy.com, where indoor types can find a retail store that features immersive media experiences based around gaming, watching TV and surfing the web.

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