Capture and Connect with Olympus

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With a nod to the user-generated boom, Olympus is giving potential and current customers an interactive opportunity to put their photography skills to the test with the camera company's "Capture it All" campaign. The sitelet, which was created by Deutsch NY and promotes the new Evolt E-410, E-510 and Stylus 770 SW models, leads visitors on three different adventures depending on which camera they use. By holding and maneuvering the mouse, you can take your best digital shot of canyons and deserts with the E-410 or channel Jacques Cousteau and snap life undersea with the waterproof/shockproof 770.

With banner ads and media buys on outdoor sites like and as well as the online outlets of Wired and SI, Deutsch VP/Group Creative Director Diana Hong emphasizes the importance of the Web component. "Online is where these consumers are researching, purchasing, sharing photos, etc. The Web is the pre-shopping destination for this category. So it's important for Olympus to have a strong online presence to get them top of mind. With the website, we really took the idea of a "virtual tour" to the next level. The sitelet takes consumers through three very unique adventures and lets them test drive the cameras in a way that makes them part of the action, while delivering each camera's key features. And it's quite fun!"
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