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Catch the A3 If You Can

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Audi "Quickest Shift Ever"
Fresh off "The Art of the Heist," an alternate reality game promoting the Audi A3, agency McKinney + Silver demonstrates it can still play the banner game with, well, a banner game that promotes the car's quick shifting. The Pointroll execution invites users to reach out and grab the car as it zigs and zags across a 3D landscape, and evidently surfers are finding it hard to resist. The banner has logged an interaction rate of 23 percent, according to the agency.
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