×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Catch the A3 If You Can

Published on .

Audi "Quickest Shift Ever"
Fresh off "The Art of the Heist," an alternate reality game promoting the Audi A3, agency McKinney + Silver demonstrates it can still play the banner game with, well, a banner game that promotes the car's quick shifting. The Pointroll execution invites users to reach out and grab the car as it zigs and zags across a 3D landscape, and evidently surfers are finding it hard to resist. The banner has logged an interaction rate of 23 percent, according to the agency.
Most Popular
In this article: