Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coast Mental Health Fights Psychosiphobia

Published on .

Coast Mental Health
Coast Mental Health "Psychosiphobia"
To fight the unsavory stigma associated with mental illness, Grey Worldwide Northwest crafted a campaign in support of Coast Mental Health, a Vancouver-based non-profit organization dedicated to helping people recovering from mental illness reintegrate into society. The effort turns the tables on so-called "normal" folks who shy away the mentally ill by diagnosing them with Psychosiphobia, an irrational fear of people with mental illnesses that prevents them from lending a helping hand. The campaign's website treats Psychosiphobia like an actual disease, with interactive elements designed to educate visitors about the symptoms—as well as the cures.
Most Popular
In this article: