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Cotton Unravels Mystery Fabric

Published on .

Cotton Incorporated
Cotton Incorporated "Mystery Fabric"
In a noble effort to save unwitting shoppers from the frightening epidemic known as "mystery fabric," Cotton Incorporated and DDB New York have created a web-based awareness campaign to educate consumers on the importance of label-checking for 100% cotton apparel. The Mystery Fabric parody website features video content like the Fashion Victim Files (testimonials by real-life victims relating their harrowing non-cotton experiences), as well as learning tools like the name generator (which spits out amusing definitions for faux fabrics like "fibramonolux"), a Flash-powered shopping game and a revealing fabric quiz. And those who wish to try the user-generated craze on for size can submit their own mystery fabric stories directly to the site.
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