Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cotton Unravels Mystery Fabric

Published on .

Cotton Incorporated
Cotton Incorporated "Mystery Fabric"
In a noble effort to save unwitting shoppers from the frightening epidemic known as "mystery fabric," Cotton Incorporated and DDB New York have created a web-based awareness campaign to educate consumers on the importance of label-checking for 100% cotton apparel. The Mystery Fabric parody website features video content like the Fashion Victim Files (testimonials by real-life victims relating their harrowing non-cotton experiences), as well as learning tools like the name generator (which spits out amusing definitions for faux fabrics like "fibramonolux"), a Flash-powered shopping game and a revealing fabric quiz. And those who wish to try the user-generated craze on for size can submit their own mystery fabric stories directly to the site.
Most Popular
In this article: