CP+B Takes It (Almost) All Off for Victoria's Secret

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Victoria's Secret "Pink Panty Poker"
For Victoria's Secret's younger skewing Pink line, Crispin Porter + Bogusky and Swedish interactive agency North Kingdom simultaneously tap into the current poker craze and into the evergreen craze for scantily-clad models -- both male and female.

Visitors immediately find themselves in a game of strip poker with five 18- to 24-year-olds (three women and two men) who seem, well, terrifically bad at poker, which leads to lot of opportunities for product demos.

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