Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

DDB Honors Martin Luther King, Jr.

Published on .

DDB "Remember Segregation"
To spread the message that Martin Luther King, Jr. Day is more than just a day off from school or work, DDB/Seattle unveiled its latest annual pro-bono public service campaign in honor of the visionary civil rights leader. This year, the agency chose a controversial approach, creating a print ad, direct mailing and website with content split into two sections—one for white viewers, and one for colored viewers. (The site also provides many educational features, including a timeline of the American Civil Rights Movement, a comprehensive biography of Dr. King's life and photo galleries depicting the struggle for racial equality.) By forcing the memory of segregation to the forefront, the "Remember Segregation" campaign intends to shock viewers into confronting issues of racism and discrimination that remain below the surface of society—and remind us that the extraordinary life and achievements of Dr. Martin Luther King, Jr. are as relevant today as ever.
Most Popular
In this article: