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Dent Puts Lungs to the Test
Published on .
A test for lung capacity winds up being a Trojan Horse of sorts for Brynild's new Dent breath pastilles. Visitors to LungTester.com, created by McCann Norway, are prompted to measure their personal lung capacity by plugging a microphone or headphones into their computer and blowing until you're blue in the face. Just when you think you've got those precious windbags measured—or right before you pass out—the test is abruptly interrupted by a surprising revelation that has nothing to do with lung capacity: you have bad breath. Bad enough to offend an inanimate piece of equipment. Maybe you should try Dent's breath pastilles—or buy your computer a noseplug.