As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
All's fickle in love and war, as the multiple online endings of McCann Erickson's new Dentyne Ice TV spot illustrate. After a gum-toting lothario offers a piece of regular Dentyne Ice to a lady on his left and a stick of new Wild Winter soft chew to the lady on his right, viewers are directed to Dentyne.com, where they can choose from a quartet of web videos representing four possible outcomes to the saucy situation.