Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dentyne Ice Chews on Love

Published on .

Dentyne "Watch What Happens Next"
All's fickle in love and war, as the multiple online endings of McCann Erickson's new Dentyne Ice TV spot illustrate. After a gum-toting lothario offers a piece of regular Dentyne Ice to a lady on his left and a stick of new Wild Winter soft chew to the lady on his right, viewers are directed to Dentyne.com, where they can choose from a quartet of web videos representing four possible outcomes to the saucy situation.
Most Popular
In this article: