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Dentyne Ice Chews on Love
Published on .
All's fickle in love and war, as the multiple online endings of McCann Erickson's new Dentyne Ice TV spot illustrate. After a gum-toting lothario offers a piece of regular Dentyne Ice to a lady on his left and a stick of new Wild Winter soft chew to the lady on his right, viewers are directed to Dentyne.com, where they can choose from a quartet of web videos representing four possible outcomes to the saucy situation.