As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
Lazy? Sluggish? No energy? Dunkin' Donuts feels your pain, slacker. Which is why they created their espresso-laced iced coffee drink Turbo Ice, and brought in advergaming company BrandGames to create an online game to play up its virtues. Visitors to the website can explore the cluttered living room of the Slacker Turtle—a listless teen wearing the bottom half of a turtle suit—and his buddy, a frenzied foot-tapping hare. Clicking on various objects around the room allows you to access a game that pits the Slacker Turtle in a race against the speedy hare, or funny flash-animated videos of the Turtle in action—or inaction, as the case may be.