×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

eBay Feels the Power

Published on .

eBay "The Power of All of Us"
In support of the auction site's new TV campaign and tagline -- "The Power of All of Us" -- Goodby, Silvertein & Partners has launched a new promotional site for eBay at www.thepowerofallofus.com.. The sight focuses on the community aspects of eBay, while showcasing new TV commercials and print ads -- the latter of which feature the simple headline "People Are Good." The site also includes a bulletin board where people can post their feelings about eBay, and a preview of a forthcoming feature that allow people with similar interests to form communities on the site.
In this article:
Most Popular