×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ebay Gets It

Published on .

EBay "What Is It?"
To generate buzz for a shiny new campaign for eBay, BBDO ran an intruiging teaser ad over the past week that introduces a new revolutionary product known only as "it"—with no real explanation as to what "it" actually is. The teaser directs viewers to www.whatis-it.com, where the truth behind "it" was finally revealed. Created by BBDO and Agency.com, the website features some nifty customization tools for visitors to tailor their own personal "it," as well as a series of amusing—yet agonizingly cryptic—videos that detail the birth of "it" and the impact "it" has had around the world.
Most Popular
In this article: