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In the quest to make men more aware of their most precious possessions, testicular cancer awareness group Everyman has followed up its ballsy TV effort (the Bigger Balls spot from Delaney Lund Knox Warren & Partners) by teaming with London-based digital agency Poke to unleash the "Cock-A-Doodle" website. Taking the familiar chicken call in a pointedly literal direction, visitors can wield an array of drawing tools to doodle on a selection of previously rendered tools, or draw their very own. Those who wish to compare their manly masterpiece with others may do so by peeking into the Doodle Bank and voting on their favorites.