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G8 Site Assembles Virtual Protesters

Published on .

Make Poverty History "g8rally.com"
Earlier this month, the U.K.'s Make Poverty History organization posted g8rally.com, a "virtual rally" that allowed users to make themselves heard at the G8 meeting in Edinburgh by creating avatars for themselves and designing their own signs with messages to the assembled leaders. Although the G8 meeting has passed, the rally continues, and users can navigate through the sea of demonstrators and read their signs.

The site was created after the concept -- submitted by Gavin Gordon-Rodgers and Gemma Butler of London's Agency Republic -- won The World's Toughest Briefs contest sponsored by the Financial Times and OpenAd.net. Agency Republic, AKQA and Glue London all participated in the execution.

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