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Gatorade Goes All-Access with Team U.S.A.

Published on .

Gatorade "A Whole New Ballgame"
A month's worth of soccer hysteria officially kicks off today with the opening of the 2006 World Cup—but for the United States national team, the road to Germany was more than eight months long. Gatorade and Element 79 Partners were there to document every step of that journey, following the team and filming a wealth of behind-the-scenes footage that yielded the patriotic TV spot "The Road," as well as exclusive content in the form of six additional web videos and online interviews with players and trainers.
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