×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

GE Demonstrates "Ecomagination" Online

Published on .

GE "Ecomagination"
General Electric continues its "Ecomagination" television campaign with a dedicated website and rich media banners to drive people there. The site was created by New York design company Syrup, while the banners are the work of Atmosphere BBDO, creators of GE's popular "Pen" campaign.

In these banners, users activate graphic representations of how much energy is conserved by GE's GEnx jet engine and the company's Evolution locomotive.

Most Popular
In this article: