Fifteen minutes can save you up to 15% on your car insurance—but thanks to Geico's new Golden Gecko competition, 15 seconds are all you need to win filmmaking fame. The contest calls on amateur filmmakers to create 15-second trailers that tease a feature-length movie starring the auto insurer's iconic mascot. Visitors to www.goldengecko.com
can submit entries in one of five categories (drama, comedy, animation, action and other), with voting on the three finalists in each category scheduled to begin on October 25. The winners will take home prizes like expensive electronics and week-long trips to hotspots like Hawaii or Las Vegas—as well as the eternal gratitude of the Gecko himself.