Gen X Meets iGeneration

Published on .

C3 Presents - 'Paloozahead'
C3 Presents - 'Paloozahead'
Most Popular
Remember Pine Knob in '91? The great sod fight? Nine Inch Nails and Body Count on the same bill? The kids who've pushed Grow Interactive's Paloozahead site past a million page views since it went online almost two weeks ago probably don't, but no matter. To promote the Lollapalooza music festival, which has, since 2005, been a week-long event in Chicago's Grant Park, Grow used the power of faceplanting. According to Grow, over 37,000 people have created their genre-bending mascot with the site, which allows you to paste the scene-specific gear on your an image of your face to create your Mod-Goth-Hip Hop-Indie concert-going marionette. Of those, eleven thousand users have embedded the code specific to personal Paloozaheads into their own sites.
In this article: