Goodby, Exopolis Reach for the Sky

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Saturn "Sky"
Goodby, Silverstein & Partners and L.A. design studio Exopolis have teamed up to launch an elegantly designed website to showcase Saturn's forthcoming convertible, the Sky. The spare online showroom includes a lot of nice features, including integrated films; smooth, 360-degree interaction with the car; tasteful, detailed pop-ups of the Sky's key features; and a nifty interface for trying out various paint jobs. Coupled with a meditative soundtrack, the overall effect perfectly matches how the car is being positioned -- as a path to carefree serenity.
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