Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HBO Unwraps the Gift of Good Taste

By Published on .

HBO "Good Gift Seeker"
Championing the theory that there's an HBO series for everyone, the popular network has teamed up with Atmosphere BBDO to unveil the Good Gift Seeker—a website geared towards finding the perfect gift for anyone on your list. By inputting the intended gift recipient, their personality type and their favorite hobby, visitors to the site can find the best match for that person from HBO's extensive DVD library, from The Sopranos to Sex and the City to Six Feet Under. Additional features include a Bad Gift Gallery and a "thank you in advance" e-card useful for dropping not-so-subtle hints to your would-be gift-swapping partners.
Most Popular
In this article: