As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
An entire ecosystem of whimsically bizarre creatures has sprung to life within the branches of the Unity Tree, an animated online environment created by DraftFCB and digital art collective The Blackheart Gang to promote Hewlett-Packard's PurchasEdge rewards program. A new animated character was introduced every day in December, bestowing visitors with an online coupon before joining its strange brethren within the richly interactive tree.