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HP Spans the Globe With Portable Photo Printer
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To convince travel-savvy photographers that the world is truly their playground, HP teamed up with Publicis & Hal Riney and The Barbarian Group to create an interactive banner ad touting the supreme portability of the new Photosmart 385 Gogo Photo Printer. Using their mouse, web surfers can click and drag a printer icon onto any of four destinations—Acapulco, Tokyo, New York and London—and watch as a set of location-specific photos are printed before their very eyes.