With the project recently wrapped, the resulting site catalogs some of the nearly 2,000 total photos taken, along with the mission statement, statistics, and more. "I think "viral media" is kind of an annoying term, but the way this project spread was pretty amazing," claims Adler. "We reached more people on the web than we did through appearances on all of the major networks combined."
The Border project also not only comes in book form and is distributed via Amazon.com and American Apparel worldwide among other outlets, but the artist collective has been taking the show on the road with exhibitions of their work. While the project is considered more art than advertising, a little dash of meaningfulness never hurt the Web.