The Mudd family is heading for all sorts of outdoor adventures in their 2006 Jeep Commander—and Jeep wants you to tag along. As part of a new viral campaign created by Organic to promote the new vehicle, visitors to www.wearethemudds.com
can dig up bios and blogs for all of the nature-loving Mudds—Including Brock, Tracy, Clay, Summer and Victoria—as well as a series of four downloadable videos of the Mudds on vacation. The kicker? Each video reveals coordinates for an online "geo-cache," which visitors can dig up using an application for the Google Maps tool to win all sorts of trail-rated prizes.