The story follows Mr. Reach on a multi-chapter quest to find his missing narrator Jerry, as the round-headed brusher travels from Canada to Europe to the island of Aruba in an attempt to unravel a romantic subplot involving a Parisian noble-woman and a pirate. Each new stage requires players to explore the animated environment and choose the right Reach product to uncover clues—whether it be brushing an ancient statue's stained teeth or pulling a secret lever with a lasso made of floss. "We had a number of dental products to include, and we really had to put our creative muscles to work trying to incorporate them into the game in a realistic fashion," says lead writer Tim Bacon. "Mr. Reach had to be able to interact with each product in a way that made sense to his character and the environment. We didn't want the product to feel tacked on in any way. I'm quite proud of what we managed to accomplish—in all our years of writing scripts for films and television, we've never had a moment where the hero had to use a Clean & Whiten Toothbrush to save the day."