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Tequila and talent go hand in hand in Jose Cuervo's "Cuervotón," a nationwide competition sponsored by the popular liquor brand to find the next generation of reggaeton and hip hop latino stars. A website created by Tribal DDB/New York fulfills the dual role of contest homepage and musical showcase, bombarding aspiring artists with the bumping beats of Chingo Bling, Wu Tang Latino and the rest of the contest judges while running down details on demo reel submissions and the series of semi-finalist concerts scheduled to rock L.A., Houston, Phoenix, Chicago and N.Y. in April. Like what you hear on the site? The MP3 download section is music to your ears—both proverbial and literal.