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Juxt Creates "Absurdly Cool" Site for Nestea

Published on .

Nestea Ice "Absurdly Cold"
Newport Beach's Juxt Interactive recently unveiled a wacky new site for Nestea Ice. While the tea is being positioned as "absurdly cold," the site itself is a carnival of Monty Python-style absurdity -- from whimsical illustrations to photo-real cutouts to sound effects made by some guy clicking his tongue.

And there's plenty to do. Users can create t-shirts and posters, follow the adventures of an ice-cube-headed rapper or watch a short film featuring El Yielazo, a masked wrestler on a crusade against hotness.

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