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Ka Rah Shin celebrates the gentle art of the scream

Published on .

Electronic Arts - 'Ka Ra Shin'
Electronic Arts - 'Ka Ra Shin'
Ka Ra Shin, an ancient Tibetan practice uncovered by the archaeologists at Wieden + Kennedy/Amsterdam, is somewhat akin to the crashin' that goes on in EA's Burnout Dominator, a driving game that encourages players to "drive like a maniac and reap the rewards." Fitting, then, that behind the philosophical facade of the site is the real fun part—"inner peace through outer violence." Click on the big head in the main site and see a gallery of user-uploaded screams, including a familiar face on the second page. Wieden Amsterdam ECD John Norman, in his hat and sunglasses, must be upset he missed the Beastie Boys playing at the Portland Founder\'s Day celebration.
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