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How fast can the new Kiwi Express Shine Sponge clean your shoes? At the speed of a cannon-propelled kiwi bird, according to the cheeky animated short film found on kiwibirdfilms.com. Created by Dallas-based e-marketing agency Click Here, the flashy site promotes the new rapid-use shoe polish with a series of three flash-animated web films in which a kiwi bird is nudged to high velocity by a cannon, a race car and a rocket, respectively (the Cannon film is currently viewable, with the other two set to debut in the coming weeks). The site also provides a nifty animated demo that illustrates how easy it is for any idiot to clean their shoes in less than 30 seconds.