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Poor college students are well schooled in hunger, and the ones enrolled at the University of St. Arvin are no exception. Luckily, Kraft's convenient Easy Mac Cups are a quick and easy source of sustenance—a lesson effectively taught throughout the halls of a virtual dorm created by FCBi. Flyers posted on the dorm's main bulletin board lead visitors to various spots from the new TV campaign, as well as an email feature that lets you send pleas for Easy Mac (in the guise of a St. Arvin classmate) to friends and family members, and a fully interactive video of a hungry dude who'll eat just about anything you suggest.