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Land Rover Goes Above and Beyond
Published on .
Not satisfied with providing the vehicles for navigating the road to adventure, Land Rover is making sure every thrill-seeker has plenty of companionship for the ride. The carmaker has joined forces with agency Harrison Troughton Wunderman to create a global community of adventurous souls centered on a virtual forum filled with user-generated content. After taking an interactive quiz to determine their "adventure quotient," visitors are invited to live out the campaign's "Go Beyond" tagline by embarking on their own adventures and sharing them with the rest of the community in the form of pictures, videos and written testimonials, all uploaded directly to the sea of floating squares on the Flash-animated landing page.