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Levi's Finds Banners Fitting

Published on .

Levis "Fit"
Levi's is trying video banners on for size with the "Fit" campaign, created by Avenue A | Razorfish. The online campaign consists of six banner ads appearing throughout the web on sites like MySpace and RollingStone.com to promote the jeans-maker's new Slim and the iPod-ready Redwire DLX lines. In addition to the customary integration of streaming video—dancing hipsters, in this case—the ads also sport some nifty interactivity, allowing websurfers to pull up additional video clips embedded within the original video with a simple point-and-click.
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