Livin' in La Villa Loca

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PS3 - 'This Is Living'
PS3 - 'This Is Living'
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After a long session trying to decode the back story surrounding the characters staying at the fabulous villa created for PS3's multipronged "This Is Living" campaign it's high time to rest your head. It's unlikely you'll get a chance, though, as, according to TBWA/London, the campaign contains over 40 pieces of content, including films from Dante Ariola, photos and clues seeded throughout the web. The hotel, created by LBi London, is intended to be a central point in PS3's multichannel approach, uniting consumers exposed to the different elements of the campaign in a central location.
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