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LucasArts' Appetite for Destruction

Published on .

LucasArts "Hummer"
If you want to play a videogame in which you get to, you know, blow up a lot of stuff, LucasArts' Mercenaries: Playground of Destruction might be for you. The game's television ads and online executions -- all by Sausalito agency Butler, Shine, Stern & Partners -- revel in its destructive potential. One interactive execution at first appears to be a typical car ad until it is engulfed in flames when the car in question is hijacked by a denizen of the game's virtual world. In another, users are invited to blow up a series of vehicles and, eventually, the banner itself.
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