Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Lynx Spells the Beauty of the Holidays

Published on .

Lynx "Lynxmas Greetings"
Sending out holiday greetings is no longer a one-man job, thanks to a message-sending site created by interactive agency Dare Digital for Lynx, the British incarnation of Axe male body spray. In fact, visitors to the site are lent a helping hand—and arm, and leg, and torso—by a pair of lovely ladies who form letters of the alphabet with their statuesque bodies, spelling out whatever unique message you type in. No penalties for bad spelling...but extra-long messages are sure to be appreciated by your recipients, if they're of the lonely male variety.
Most Popular
In this article: