×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mazda Scours the Globe with Google Earth

Published on .

Mazda
Mazda "Never Saw It Coming"
The new 2007 Mazda CX-7 is being billed as "the SUV you never saw coming," but one lucky websurfer will undoubtedly see it coming...right into their driveway. Through June 27, visitors to NeverSawItComing.com can take part in the Mazda CX-7 Earth Search Sweepstakes, an online scavenger hunt engineered by agencies Doner, Proxicom and Sarkissian Mason, for a chance to win the shiny new vehicle. Using the satellite mapping technology of Google Earth, players must use a series of video clues to direct their search for a CX-7 hidden somewhere around the globe.
Most Popular
In this article: