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McDonald’s and Arnold Start a Dancing Revolution

Published on .

McDonald's "BBoy Battle"
A quintet of animated "BBoys" bust out the sickest dance moves you’ve ever seen from a breakdancing action figure, thanks to McDonald's and Arnold Worldwide/Boston's addictive interactive website. Visitors choose among five toy dancers and program moves for their BBoy using the numbers on their computer keyboard—all with the pulse-pounding beats of Detroit-based studio Yessian Music grooving in the background.
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