×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McDonald's and Tribal DDB Help Fantasy Footballers Talk Smack

Published on .

McDonald's "italksmack"
Unleash your inner trash-talker with italksmack, McDonald’s offensive—but in a good way—viral message builder for fantasy football aficionados. The “coach customizer” lets you create your very own smack-talking persona, which spews the unique insult you piece together using the “smack book.”
In this article:
Most Popular