McDonald's and Tribal DDB Help Fantasy Footballers Talk Smack

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McDonald's "italksmack"
Unleash your inner trash-talker with italksmack, McDonald’s offensive—but in a good way—viral message builder for fantasy football aficionados. The “coach customizer” lets you create your very own smack-talking persona, which spews the unique insult you piece together using the “smack book.”
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