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Mercedes Pushes Entertainment to Center Stage (and Screen)

Published on .

Mercedes "Music"
While out-of-banner ads are often slick, scrolling affairs -- and thus easier to close without even noticing -- German agency Elephant Seven takes a slightly different approach in this campaign for Mercedes. Rather than smooth windows, we see photorealistic objects gyrating in the middle of the screen. The effort promotes the Benz's entertainment system, so the executions include a set of headphones, a mixed cassette tape and a tire that spins like a turntable -- and, of course, a thumping audio track.
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