Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Microsoft Summons Zoltar's Future Forecasts

Published on .

Microsoft "Tales of Zoltar"
That loser you shun in the present may wind up owning his own yacht in the future. Better listen to Zoltar, the prognosticating genie who commands short-sighted highschoolers to stay in touch with everyone they know (even those they wish they didn't know) using Microsoft's Windows Live Messenger. Doubters can gaze into the crystal ball by submitting a friend's name to a website created by AKQA—once Zoltar reveals that friend's future fortunes, visitors can downloading the IM service to insure their future moocher status, or watch as Zoltar admonishes other dumbass teens in a series of animated web films created by Hornet.
Most Popular
In this article: